What's in a name?

When you're pregnant, the first question you're asked by all once you are showing is, "Are you having a boy or a girl?" Paul and I figured that there are so few surprises left in life, we would not find out the sex of our baby during the ultrasound. The decision was easy, sticking with it was hard. It's so tempting as they're rolling the probe over your belly just to peak, or ask the technician to tell. We managed to resist temptation, and Julian's sex was unknown to us until the day he was born.

The problem, though, is agreeing on a name. We also had to come up with a boy and a girl name. Moreover, we decided that we wanted to honor Paul's spanish heritage and choose a name that could translate into both Spanish and English. It's funny, we came up with our girl's name immediately and we both loved it (I'm not sharing, sorry, until the next one arrives:) but we struggled, and even argued, over the name we liked if we had a baby boy. It wasn't until we saw our little, baby boy that we could agree on his name- Julian. It just fit.

Now as we "give birth" to our business, we again struggled with our name. The Spanish word for pure is puro. We also considered the Spanish word for baby, bebé. We brainstormed our vision of the company- pure, organic, baby, fresh.... How do you decide something so important? Just like with Julian, when we saw PūrO Baby on paper, we knew we had the name. We managed to incorporate the Spanish and English. By capitalizing the O we are highlighting the organic component of our foods. So now we begin the process of incorporation. We are registering our name with the state, got a web address (no page yet, but maybe soon), and signed up for email. PūrO Baby was born!